A Holistic Marketing Approach is What You Need to Make Your Brand Shine Like A Star
“Your brand is what people say about when you are not in the room.” -Jeff Bezos
Branding isn’t just a buzzword or something trending #1 on YouTube these days.
Your brand is so much more than a logo. It’s not just about delivering the highest quality of products or services to your target audience.
Instead, it’s more about delivering them one of the best experiences of their lives… and we all want that, right?!
It’s a holistic experience!
A holistic marketing approach will simply leave you stunned. Once you get the hang of it and start noticing its set of benefits as well as outstanding results, there’s no going back.
Holistic Marketing + Brand Experiences = Business Growth
You might already be familiar with the terms ‘holistic medicine’ or ‘holistic health.’
It’s not one of those ordinary tactics where a doctor focuses on your illness and prescribes you medication to relieve the pain or cure you.
It’s so much more.
According to American Holistic Health Association (AHHA,) “It’s an ancient approach in which rather than focusing on a single disease, the focus is on treating the entire individual while taking social as well as mental factors into consideration.”
Let’s just admit it.
Our human body is a piece of art. Every single organ, as well as a bunch of neurons, work together to keep you alive.
But what if one of your organs isn’t at its full capacity?
In that case, you won’t be at your very best, will you?
And that’s what holistic marketing is all about.
According to a Salesforce study, “Nearly 86% of the marketers have claimed to build a holistic marketing approach to be their highest priority.”
Well, let’s explore it even further.
Deliver the Perfect Brand Experience With Holistic Marketing Approach
Holistic marketing is the practice of building an out-of-the-box marketing strategy that considers the entire business as a whole.
“United We Stand, Divided We Fall”
Under this approach, all of your business departments will be coming together and collaborating in interconnected marketing activities.
After all, the endgame is to create a platform through which you are able to deliver an outstanding client across different networks or channels.
Well, it’s time to adapt.
It’s time to market your brand more holistically.
But the question is, “How can you get started?”
Let’s take a look.
How Can You Market Your Brand More Holistically?
As a health and wellness expert, you are completely different from small business owners or entrepreneurs.
Although, each one of your endgames is to build a brand that people won’t ever forget, your journey is quite different from one another.
How about I help you incorporate an outstanding holistic social media marketing strategy for your brand?
First of all, you need to build a strong foundation. For that, you’ll need a roadmap that will help you stay on the right track.
In the end, that’s the only way you will be able to reach far.
Keep these points in mind:
Identify your ideal client(s) and target audience. Ask yourself the following questions:
Who’s my ideal client?
How does my brand benefit him/her?
What’s my place in the industry?
Who are my competitors?
What makes me unique and stand apart from the competition?
BRAND MISSION & CORE VALUES
How do you want people to remember you?
What do you stand for?
What do you want your ideal client to take away from the branding experience you deliver?
What’s the thing you want people to say about your brand the moment you leave the room?
How can I resonate with my audience?
How can I distinguish my brand’s voice from the rest?
What’s my brand’s vibe?
How can I make sure that my target audience falls in love with the vibe?
How can I consistently engage and interact with my audience?
Your brand’s name
Colour, Submarks, Fonts
I’ve seen people start hating a brand just because the website text has a font that they hate.
You need to come up with your own unique voice and identity that resonates with your audience.
Here are the questions I want you to ask yourself:
Which visual elements represent me?
Which one of them will perfectly resonate with my audience?
How can I “Be Myself?”
Let’s assume that you are filled in a room full of people.
A guy named “Harry” approaches you and asks:
“Hello mate! What do you do?”
You need to have a full-proof answer along with the reason stating why exactly you do it.
It’s all about appearing as trustworthy and reliable.